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6 Ways to Incorporate Video into Your Website
incorporating video into your blog through kennel management software

When considering if they should use your service, pet owners will try and determine how you will care for their loved ones while they are away. One way you can help them evaluate this is by providing videos on your website. Customers love to see real people interact with real dogs. Prospective clients will be able to put a face to your company and get a sense of how you or your employees will engage with their pets. Why simply tell your customers how well you’ll accommodate their pets when you can show them?

Here are a few video content ideas that you can use for your pet business:

1. Provide your customer with a video tour of your facility.

A video tour which incorporates clips of the kennels is valuable because pet owners want to make sure their pet will have comfortable accommodations. This video could also have an introduction from the staff and close ups of canine clients. By seeing how your facility works, customers will already feel engaged and be more likely to come see your business for themselves. Click here to see a sample of Ruff House Pet Resort’s video.

2. Show what a dog’s day looks like at your kennel.

Now that you’ve introduced your pet business, make a detailed video about what a standard doggie day at your facility looks like. This gives clients an idea of what they can expect their dog to be doing hour by hour. When pet parents have to say their goodbyes, they will take comfort in knowing that their dog is not bored, hungry, or lonely. Customers can replace any separation anxiety with the image of a happy dog prancing about his day at your facility.

3. Feature a customer success story through video.

This is another form of word-of-mouth marketing. Think of this video as the equivalent to handing out a referral card to each viewer it reaches. Customers care about testimonials because they want to hear from a trusted source (real pet owners) that have the same concerns as they do. Having an enthusiastic client tell their success story on video gives credibility to your business and entices the potential customer more than words on a screen would.

4. Post a simple training tip.

This type of video showcases you and your employees in action. Who doesn’t love a good Do-It-Yourself video? Sit and shake may seem like simple commands, but you can enhance the lesson with your training experiences and specific techniques that have worked for you. Pet owners will appreciate the extra advice that they can use at home and it is a sure way to gain recognition from potential clients who are searching for these kinds of tips online. It will always help the customer build rapport with your staff. Videos make customers feel like they are getting to know you.

5. Use video to highlight a retail product or service.

Sometimes pet businesses will provide a service or product that goes above and beyond what standard businesses do. That is something you’ll want your customers to see because it sets you apart from the competition. An example might be something like Riverwalk Resort in Southern California trains their employees to do pet first aid. You can also show off that your company uses a specific kennel software that enables you to service them better. Customers who view your website are 85% more likely to purchase a product after watching a product video. When you have a product or service that you think your customer will be interested in knowing about, show them!

6. Feature the owner on their approach to doggie daycare.

Clients will want to know what the owner specifically has to say about their business. This is your chance to showcase your pet industry knowledge, indicate why you have a personal interest in the business, and maybe share a few anecdotes about your own pets. Customers respond well to familiarity. By hearing your story, they might choose your company because they feel as if they’ve gotten to know you as a reliable caretaker.

What other immediate benefits will your pet business receive by putting up videos?
On the business side, these videos also act as advertisements for your pet business and moves traffic towards your site. And if you use YouTube, you can set up links back to your webpage or to any of your other relevant videos. Visitors on average stay 2 minutes longer on websites embedded with videos than on competing websites that don’t.

Overall, you are concurrently making information more accessible to existing customers and you are marketing to potential customers. So go get your video camera and get started!

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Do you use video on your website? Have any ideas or examples to share. Please comment below!


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