If you don’t have a Facebook page for your business, you are missing out on using one of the best marketing tools available. Social media is an ongoing trend that business owners should adopt a plan for because it’s FREE and it’s easy to use. (That’s why all of your customers are using it!)
Signing up with Facebook is like having a blank canvas in front of you. You can customize your Facebook page with several marketing practices to attract new customers. If you haven’t already planned out the stages of your Facebook marketing strategy then now is the time to start.
There are countless ways to get creative with your Facebook business plan, but here are a few easy ones to get you started:
1. Book Online Tab
Once you have your PawLoyalty reservation request widget installed on your website, you can install it on your Facebook page too! By installing your booking system on Facebook, you’re creating a call to action. But telling customers to “Book Now” they will be more inclined to make an appointment on the spot, especially since it’s made easily accessible.2. Host contests and giveaways
Many businesses host picture contests, caption contests, and random giveaways. Current customers will love the opportunity to participate for the right prize. Give away a free stay or a huge discount for a grooming, but remember to be strategic! Have customers share a photo that will get placed on their newsfeed, or have them refer a customer to you to enter the contest. These types of contests are great for putting yourself on the social media map and drawing the attention of new prospects to your business.3. Market your events and promotions
Market events and promotions big and small on Facebook. If you are volunteering at an animal shelter or hosting a big event at your own facility, you can make the event on Facebook and invite all of your followers to attend. Make sure that the invite has an open guest list so that customers can invite their friends to bring their dogs too.4. Update your status
Update your status with new deals so that everyone who sees it on their feed knows and can pass along the message with the Share button. Even if customers don’t Share your update, their Likes will make your post more like to show up on their newsfeeds.5. Join pet industry groups
The pet boarding and daycare industry has support groups for people who are in the same boat as you. One of the best ways to find information about running your pet business is to ask the experts who have already “been there, done that”. They’ll gladly share advice, trade out of the ordinary doggie experiences, and ask questions that may have never crossed your mind. It’s a well of industry-specific know-how that is all yours for the taking.6. Scope out your competition
What seem to be your competitions’ most popular posts? What do their five star reviews say they do best? Take notes! You can analyze their business pages to enhance yours. It’s all fair game on Facebook because the information is public, so learn to utilize these resources.7. Interact with your customers
Social media is a tool for customer service, which means that customers will expect a response from you if they message you privately or comment on your Facebook Wall, the same way they would expect a response if they emailed you. Show your customers that there is a real human running your Facebook page and of course, add in a few Thank You status updates every now and then. Customers always appreciate gratitude.8. Integrate your page with PawLoyalty kennel management software
If you find that you don’t have much time for implementing even the simplest of Facebook strategies, PawLoyalty kennel software does some of the marketing work for you. PawLoyalty prompts your customers to share with their Facebook friends when they have just joined your facility. Signing up with PawLoyalty kennel software means social media marketing made easier for you.Don’t forget to add Facebook to your customized referral list on PawLoyalty to track your success. PawLoyalty creates a Referral Report that tells you how many customers you are getting from each referral source and which referral source is generating the most income so that you understand what your best marketing strategies are and where your future efforts should be going!
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