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Why Your Pet Business Should Care About Google +
google + for kennel management software

According to Real Wire, Google + content sharing “is set to surpass sharing by Facebook users by February 2016 according to a new US study from search and social analytics specialist, Searchmetrics.” Facebook used to be the the small business’ staple for marketing and customer engagement, but this statistic means that your business should have a Google + page too! Sign up now to be ahead of the game. Here is how to be the business that saw it coming and took steps to create a solid Google+ community.

1. Google + puts you on Google Maps.

Having a Google + means your business will be registered with Google Maps, making your location pop up first in pet service related searches. As Google continues to develop map based search results and reviews, this will make it easier for your customers to find your business. Signing up with PawLoyalty pet resort software will give you a comprehensive profile of your business that will boost you to the top of the search engine rankings in your local area. 

2. Having a Google + page will boost your search engine optimization.

Why? Because Google owns these pages, making it even easier for them to track social activity on your page and they factor this into your ranking-- much like how on Facebook the posts that are the most popular get seen by more people and get ranked higher on Facebook Newsfeeds. The more +1’s and shared content your Google + page has, the higher you will rank with the search engine. (Extra Kibble: You can also add GIF’s to your postings (which Facebook does not allow). Share creative and hilarious dog GIF’s with your customers to make your posts extra sharable.)

3. Google + integrates with other platforms (Gmail + YouTube).

If your company is already set up with gmail, then you’ve got an advantage here. Connecting to Google + as many ways as possible is an obvious way to increase your search engine ranking.


Once you create a Google + Page, here are the next steps you should take:

  1. Connect your Google + page to your website so customers will have an easier time finding it. 
  2. Ask customers to add you on Google + through an email with a link to your page. The more +1’s you have the better your chances are on popping up on the search results. 
  3. Use hashtags when you post. Google+ will automatically include relevant ones, but you should be including your own targeted keywords. 
  4. PawLoyalty kennel software currently prompts social media sharing with Facebook and Twitter, but you should encourage your customers to review through Google + as well. Mention your page to them when they book appointments. 
  5. Use a platform like HootSuite to schedule multiple Google + posts in advance so they can be sent out on specific dates and times automatically. 
  6. Follow PawLoyalty on Google +! We’ll follow you back! 

Need a few more reasons to join? Here are some Google + Statistics:

  1. Google is the #1 search engine in the world. This means that they have a tremendous amount of influence over whether you business gets seen by customers when they search for pet services. 
  2. Google search engine will give you brownie points for having a Google + page! 
  3. It is the 2nd used social network world-wide (yes, it surpassed Twitter). 
  4. 800,000 users join Google + every month. This is a lot of networking potential. 

Throw us a bone!

What do you think is most valuable about Google +? Are there any other kibbles and bits that you think we should add?

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