A default Facebook page link looks something like this: http://www.facebook.com/pages8534758942750ref=jk

This isn’t the easiest URL to remember or to tell to customers. Fortunately, Facebook gives you the option to customize that URL into something that looks clean and is easy to remember like this:

http://www.facebook.com/pawloyalty

Why should you claim your Facebook URL:

1. You can integrate your social media accounts with your software system so that eventually customers will be able to post referrals to your Facebook business page. 
2. A customized Facebook URL personalizes your business page with a company name that is easier to navigate to than a series of random numbers and characters. 
3. When you are networking, it is more professional to put a specifically customized link onto business cards and easier to tell people in person. 
4. It is simply more aesthetically pleasing, which can be a factor in customers choosing to click on your link or not. 

According to Facebook rules, here are some things to consider when deciding on your URL name:

Usernames can only contain alphanumeric characters (A-Z, 0-9) or a period (“.”).

Choose a username you will be happy with for the long term. Usernames are not transferable.

Your username must adhere to Facebook’s Statement of Rights and Responsibilities.

Your First Task:

The only catch is that your page must have 25 likes in order to create your own unique URL. Don’t let that slow you down! Make it a goal to choose a URL name today. If you don’t have 25 likes yet, start inviting loyal customers, family and friends, and your employees to like the company page.

Here's How You Do It:

1. Go to www.facebook.com/username
2. Select “Select a Username” for your page. 
3. This brings up a drop down menu, select the page you want to create the username for. 
4. If your page has the needed 25 fans it will bring up a box . 
5. Enter your desired username and click on “check availablilty.” 
6. If it’s available, you will be shown some final terms – if you are happy with your choice click “confirm” or select “cancel” to try another one. 

Your Next Tasks:

1. Add your new URL to your PawLoyalty account. 
2. Go to Administration and click on Profile.
3. Input your URL where it says Facebook Page. 
4. Invite more people to like your page so you can start dogpiling those referrals on your page. 

Throw Us a Bone!

Do you know any other advantages to claiming your Facebook URL?

Twin Design / Shutterstock.com