We all know that when people are looking for new information, one of the first places they go is to the internet. In fact in 2014, there was an average of 6 billion google searches made per day. There are tons of pet resorts on the web, so how do you increase your ranking in search engine results and place yourself above the fold?
1. Back-links
A back-link is a link to your website that is strategically placed on other sites. These links will not only increase your search engine results, but will generate the right kind of traffic from potential customers. The best places to put back-links are industry specific:- location based directories (Google Places, Yelp, Insider Pages)
- basic directory listings (Manta, Yahoo Business, Bing Business)
- forums
- guest blog posts
- social media
2. Onsite Optimization
You can optimize your web page internally through:H1 & Page Titles
An h1 tag in HTML code, otherwise known as the Header tag, is usually the title of the webpage. For example, if you have a page on your website knows as the Services page, “Service” is most likely your header tag. You can optimize these webpage titles to include keywords that you are targetting by simply putting “Dog Daycare Services” instead of just “Services”.
Meta Tags
Meta Tags
Meta tags can be used in different forms. For now, we’ll focus on meta description tags. When search engines generate results for a keyword, websites will show up with a webpage title and usually a description of the content right beneath it. This description is known as the meta description tag. You can type out your own description to include your focused keywords, making your more like to show up in the top search results.
On-page Content (Blog)
On-page Content (Blog)
You can scatter your keywords several times throughout the information placed on your website or through the content on your blog. Be aware: You do not want to have the same keywords posted too many times on the same page. This could put your website on Google’s blacklist--a list you do not want your website to be on. Have a goal of placing your keywords two to three times on one page.
3. Social Media
Having a Facebook, Twitter, LinkedIn, Pinterest, and other social media sites for your business can give you the opportunity to build your online presence. You can optimize your social media accounts by:- having complete profiles (video, images, products, content using keywords)
- being active (1 to 3 posts per day)
- networking within industry groups
- responding to industry related questions
Make major headway by honing in on searchable terms your competition isn’t using. Improve Search Engine Ranking
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